02
We’ll pair you with the Ideal Protein Coach who fits your goals and lifestyle, so you begin with personalized one-on-one support from day one.
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Doctor Designed, Ketogenic Weight Loss Protocol.
Doctor Designed, Ketogenic Weight Loss Protocol.
medically developed for fresh-food fans, and lifelong health seekers.
Clinically Proven, Coach Guided, Three Phase Weight Loss plan.
Clinically Proven, Coach Guided, Three Phase Weight Loss plan.
Phase 1:
Weight Loss
By limiting carbs, Phase 1 is designed to optimize fat loss through ketosis - a natural state where your body uses stored fat for energy. You’ll stay in this phase until you reach your goal weight.
Phase 1:
Weight Loss
By limiting carbs, Phase 1 is designed to optimize fat loss through ketosis - a natural state where your body uses stored fat for energy. You’ll stay in this phase until you reach your goal weight.
Phase 1:
Weight Loss
By limiting carbs, Phase 1 is designed to optimize fat loss through ketosis - a natural state where your body uses stored fat for energy. You’ll stay in this phase until you reach your goal weight.
Phase 2:
Stabilization
Following weight loss, you’ll gradually reintroduce carbs and healthy fats. Your coach will guide you with an actionable plan to manage hunger and support long-term weight stability.
Phase 2:
Stabilization
Following weight loss, you’ll gradually reintroduce carbs and healthy fats. Your coach will guide you with an actionable plan to manage hunger and support long-term weight stability.
Phase 2:
Stabilization
Following weight loss, you’ll gradually reintroduce carbs and healthy fats. Your coach will guide you with an actionable plan to manage hunger and support long-term weight stability.
Phase 3:
Maintenance
Following the Stabilization phase, you’ll receive ongoing support and education to reinforce healthy habits, adjust to real-life challenges, and maintain long-term results.
Phase 3:
Maintenance
Following the Stabilization phase, you’ll receive ongoing support and education to reinforce healthy habits, adjust to real-life challenges, and maintain long-term results.
Phase 3:
Maintenance
Following the Stabilization phase, you’ll receive ongoing support and education to reinforce healthy habits, adjust to real-life challenges, and maintain long-term results.
Avera Cancer Institute
Inflammation & Heart Health
Krista N. Bohlen, PharmD, Amy Krie, MD, Yueshan Hu, PhD
A 19-week study with the Avera Cancer Institute reported a 40% reduction in C-reactive protein for patients who completed the Ideal Protein Protocol. The study also reported a rapid decline in resting fasting insulin and a mean weight loss of 19.9% body fat. ⁶ Studies show increased CRP levels are associated with a higher risk for inflammatory conditions. ⁷
⁶ Bohlen, Krista & Krie, Amy & Hu, Yueshan & Ageton, Cheryl & Nickles, Heidi & Norfolk, Daniel & Kittelsrud, Julie & Thomes, Reggie & Fahrendorf, Adam & Muth, Jessica & Rojas-Espaillat, Luis & Davies, Gareth. (2013). Low Carbohydrate Dietary Intervention Improves Insulin, Hormonal Levels and Inflammatory Markers in Early Stage, Postmenopausal Breast Cancer Survivors. Cancer Research. 73. 10.1158/0008-5472.SABCS13-PD2-5.⁷ Pepys MB, Hirschfield GM. C-reactive protein: a critical update. J Clin Invest. 2003;112(2):299. doi:10.1172/JCI200318921C
A Journey That
Works for You.
A Journey That
Works for You.
Our Online Platform Makes it Possible to Take the First Step Wherever You Are.
Our Online Platform Makes it Possible to Take the First Step Wherever You Are.
Check if you're Eligible
01
Create your profile by answering a few questions on your medical history, consultation preference and weight loss goals.
Ideal Protein Health Quiz
Lets get to know you better ●
Get Started
Desribe your unhealthy eating habits
Snacking
Overeating
Inconsistent Meals
Meet your Coach
03
Schedule your first consultation with your Coach where you'll complete your health profile and walk through our three-phase protocol.
Connect with:
Coach Lisa
15 years experience
Online & Offline
Confirm
Design your Plan
04
Sit down one-on-one with an Ideal Protein Coach to craft a personalized, protein-forward roadmap that sets the stage for lasting weight-loss.
Build your weekly cart
Delivering to
Austin, Texas
Confirm
You've Started the Protocol. What to Expect?
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.
Metabolic Reset Begins
Start the Weight Loss Phase by easing into a state of ketosis, where we’ll therapeutically lower your carbohydrate intake to get you in fat burning mode.
New Habits Settle In*
As you get into the rhythm of Phase 1, your body begins to transform. You’ll start losing an average of 2 lbs per week and likely shed 10–12 lbs by the end of the first month*. With weekly support from your coach, you’ll stay on track, begin building sustainable habits, and notice real changes in your energy levels and mindset. *Based on aggregate data. Results may vary between individuals.
Gauge your Macronutrient Profile
You’ll begin with a Step-Down Week, reducing Ideal Protein products while adding more whole foods. Your coach will guide you through an onboarding appointment to tailor your plan to your body’s needs. Over the following weeks, you’ll gradually increase calories and reintroduce carbohydrates, protecting your progress and ensuring a smooth, stable transition.
Weight Loss Goal Reached*
Congratulation on reaching your Ideal weight! By this point, you’ve built strong nutritional habits and gained a clearer understanding of how your body responds to food. Your coach will now guide you into the next phase: Stabilization. *Based on aggregate data. Individual results may vary.
Welcome to your New Normal
This is where your journey becomes everyday life. With your coach by your side, you’ll gain the confidence to enjoy real-world eating—whether shopping, dining out, or celebrating—while maintaining a healthy weight. If setbacks occur, you’ll know how to reset. Many clients choose a yearly reboot to stay energized and feel their best.