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Lose weight the right way.
Wherever you are.

THE IDEAL PROTEIN SUBSCRIPTION

THE IDEAL PROTEIN+ SUBSCRIPTION

Lose weight the right way.
Wherever you are.

Lose weight the right way.
Wherever you are.

Real food and a dedicated coach, delivered to your door on repeat. The clinic-proven protocol, now a subscription.

Real food and a dedicated coach, delivered to your door on repeat. The clinic-proven protocol, now a subscription.

5.0

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500k+ clients

20+ years clinical outcomes

5.0

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Take the free 3-min assessment

3 minutes

No credit card required

Get matched with a coach

How it Works

Already a member? Log in

Take the free 3-min assessment

3 minutes

No credit cart required

Get matched with a coach

Cancel anytime

No contract

Cancel anytime

No contract

Real food and a dedicated coach, delivered to your door on repeat. The clinic-proven protocol now a subscription.

500k+

clients supported

20+

years of clinical outcomes

900+

clinics behind the protocol

YOUR BOX, ON REPEAT

Build your box from 75+ foods.

Real variety means you never get bored and never fall off. Choose what you love, your coach fine-tunes it, and it ships on repeat.

Drink mixes

Sweet snacks

Ready-to-serve shakes

Bars

Entrées

more

Salty snacks

Drink mixes

Salty snacks

more

Ready-to-serve shakes

Sweet snacks

Entrées

Bars

Drink mixes

Ready-to-serve shakes

Entrées

Salty snacks

Sweet snacks

Bars

more

Supplements always included

Browse the full menu

It's not just a box of food.

A real program wrapped around it.

A real coach. Not a chatbot.

Built for real life. Flexible & accountable.

Everything included: app, protocol, guide & resource library.

How it works

Step 1

Free Assessment

Free Assessment

Tell us about your goals, your health history, and what's gotten in the way before. Takes about 3 minutes. No card required.

Step 2

Meet Your Coach

Meet Your Coach

We pair you with a coach who fits your style and schedule. Your first 1:1 video session right after you enroll.

Step 1

Free Assessment

Free Assessment

Tell us about your goals, your health history, and what's gotten in the way before. Takes about 3 minutes. No card required.

Step 2

Meet Your Coach

Meet Your Coach

We pair you with a coach who fits your style and schedule. Your first 1:1 video session right after you enroll.

Step 3

Your Box Arrives

Your Box Arrives

Your curated selection of Ideal Protein products arrives at your door, along with your protocol resources and grocery list.

Step 4

Coach. Adjust. Repeat.

Coach. Adjust. Repeat.

Weekly check-ins. Real-time support. Adjustments based on what's actually working in your life, not a one-size-fits-all program.

Step 3

Your Box Arrives

Your Box Arrives

Your curated selection of Ideal Protein products arrives at your door, along with your protocol resources and grocery list.

Step 4

Coach. Adjust. Repeat.

Coach. Adjust. Repeat.

Weekly check-ins. Real-time support. Adjustments based on what's actually working in your life, not a one-size-fits-all program.

The support that actually sticks.

Most plans fail because you're left to do it alone.

Benefits

Weight-loss app

On your own

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Real food delivered to your door

A dedicated 1:1 coach who knows you

A clinically-proven protocol

Someone keeping you accountable

A plan that adjusts to your life

Auto-reorder — never run out

Included

Limited

On you

Real members. Real results.

Down 41 lbs

The subscription is what sells it. I travel constantly, and my food is just there when I get home. I haven't thought about a grocery run for the plan in five months. Down 41 pounds.
David M.

Member since March

Down 34 lbs

I'd tried keto on my own and a nutrition app — nothing held. Having a coach who actually remembered what I told her last time changed everything. The box just shows up, so I never fall off. Down 34 pounds.
Sarah R.

Member since April

22 lbs in 10 wks

I was skeptical virtual could match a clinic. It's better than every time I tried on my own — I never have to schedule or reorder. It all comes to me.
Priya K.

Member since February

Down 34 lbs

I'd tried keto on my own and a nutrition app — nothing held. Having a coach who actually remembered what I told her last time changed everything. The box just shows up, so I never fall off. Down 34 pounds.
Sarah R.

Member since April

Down 41 lbs

The subscription is what sells it. I travel constantly, and my food is just there when I get home. I haven't thought about a grocery run for the plan in five months. Down 41 pounds.
David M.

Member since March

22 lbs in 10 wks

I was skeptical virtual could match a clinic. It's better than every time I tried on my own — I never have to schedule or reorder. It all comes to me.
Priya K.

Member since February

Down 34 lbs

I'd tried keto on my own and a nutrition app — nothing held. Having a coach who actually remembered what I told her last time changed everything. The box just shows up, so I never fall off. Down 34 pounds.
Sarah R.

Member since April

Down 34 lbs

I'd tried keto on my own and a nutrition app — nothing held. Having a coach who actually remembered what I told her last time changed everything. The box just shows up, so I never fall off. Down 34 pounds.
Sarah R.

Member since April

Choose your subscription

Your plan, 
your way.

Coach, food, and full protocol included. Pause, adjust, or cancel anytime.

Bi-Weekly

about $20

/ day

$279 billed every 2 weeks (≈ $605/mo)

$279 billed every 2 weeks

(≈ $605/mo)

Food box every 2 weeks

1:1 coach + weekly video

Personalized meal protocol

Text support between sessions

App access + weekly check-ins

Start bi-weekly

Monthly

about $17

/ day

$499 billed monthly

Save ~$105/mo vs bi-weekly

Everything in Bi-Weekly

Full month's food, your choice

Priority coach scheduling

One delivery, less to manage

Start your subscription

New members: get a FREE body composition scale with your first order

Most popular · best value

Cancel anytime

No contract

Cancel anytime

No contract

Frequently Asked Questions

How is this different from a clinic visit?

Do I need a doctor's referral?

What if I'm already on a GLP-1 medication?

Can I really do this with a family that eats normally?

How long does the protocol take?

Can I pause or cancel?

You don't have to figure this out on your own.

You don't have to figure this out on your own.

Take the short assessment now. Get matched with your coach. See if it's a fit.

Take the short assessment now.

Get matched with your coach. See if it's a fit.

Take the short assessment now. Get matched with your coach. See if it's a fit.

Take the free 3-min assessment

No credit card required

Get matched with a coach

Take the free 3-min assessment

No credit card required

Get matched with a coach