36-Physician Medical Group Prepares for Pay-for-Performance with Ideal Protein

“The Ideal Protein protocol changed my life, and our medical group practice—I lost 45 pounds and the clinic gained a thriving new stream of patients and revenue.”

Jeff Duke, CPA, Executive Director
The Medical & Surgical Clinic of Irving, Texas

Jeff Duke, CPA, Executive Director The Medical & Surgical Clinic of Irving, Texas
Jeff Duke, CPA,
Executive Director

Located between Dallas and Fort Worth, TX, The Medical & Surgical Clinic of Irving is one of the largest physician-owned multispecialty group practices in the area. Nineteen of its 36 physicians are primary care doctors, including family physicians, internists, and pediatricians. Among its 15 other specialties are gastroenterology, ophthalmology, surgery and radiology. Jeff Duke, CPA, is the executive director. His experience with the Ideal Protein Weight Loss Method has been both a personal and professional transformation.

The Launch of Ideal Protein in a Multi-Specialty Practice

In preparation for their son’s wedding, Jeff Duke and his wife Beth wanted to lose weight. Jeff had tried many diets unsuccessfully over the years but after reading literature on a ketosis-based diet, he decided to try the Ideal Protein protocol. He and a beta group of employees from Medical & Surgical started the Ideal Protein protocol. Within weeks, they were amazed at the results.

“There was so much more than weight loss. The clinical benefits and improvements in hypertension and reduction in insulin were truly remarkable,” says Duke. “I lost 45 pounds in eight weeks, my sugar cravings went away, and my total health improved. I’d always had a weight problem, and recently, my lab results showed that my health was affected. My wife confided in me after I lost the weight that she had really wondered if I would live long enough for us to grow old together. Now, we face the future with a much more positive expectation for continued good health.”

The results for the entire beta group of dieters were so impressive that the physicians within the practice quickly approved expanding the protocol to patient-dieters. Word-of-mouth grew and so did the patient enrollment.

“With Ideal Protein, my patients’ health is transformed and my practice is transformed,” said Allan J. Furman, M.D., a Family Practice physician with the group. “Now, I have dedicated myself to understanding and remedying the growing epidemic of obesity that threatens the health of so many of my patients. I have not felt such enthusiasm for medicine since I was in medical school.”

“All of our physicians are tremendously impressed with the improvements in the lab results and health status of the patients who go through the Ideal Protein Weight Loss Method,” noted Ty Maddox, D.O., another internist who is also medical director of the Clinic’s Ideal Weight Loss Method. “We take the health profile of every patient who starts the program and bring in their physician if they have risk factors. As patients lose weight and follow the protocol, often their medications need to be readjusted. Close physician monitoring assures that this is done safely. We see significant changes in patients who are already being treated for conditions related to metabolic syndrome – high lipid profiles, pre and current diabetes, and hypertension.”

Beth Duke, Jeff’s wife, decreased four dress sizes on the protocol. As a math teacher, she was impressed with the health education and maintenance plan of the protocol. After 22 years of teaching, she became a full time Ideal Protein Diet Coach for Medical & Surgical and now manages the Ideal Protein Weight Loss Method, including overseeing a staff of coaches. 

“We are very aware of our demographics around the clinic, so we have a coach who speaks Spanish and one who is a vegetarian, which is important for our dieters who are of Indian descent,” noted Beth. “We have also seen improvements in what we call our “skinny fat people” clients, who may not be significantly overweight but have other risks of metabolic syndrome due to eating a high carb diet.” 

Growth Opportunity for the Practice

As word spread and patient load increased, the opportunity to provide patients struggling with weight and weight-related illnesses with a proven, medically designed program was enthusiastically embraced by physicians. Soon a dedicated space was created and the revenue potential has been exponential. Ideal Protein is viewed by the team as a physician-focused wellness program, not simply a diet. On average, 50 new Ideal Protein dieters join each month. The clinic now employs four full-time and three part-time coaches. Patients lost 24,000 pounds in the first 18 months.

Impact on Healthcare Cost

When people shed significant pounds, substantial healthcare savings are inevitable: lost time from sick days drop, medication needs are reduced and, ultimately, the cost of health care declines. The Clinic discounts the cost of the Ideal Protein program to its employees which they know they gain back inside their reduced health insurance plan costs. Ideal Protein is helping Medical & Surgical improve population management and prepare the clinic to be successful in pay-for-performance initiatives.

“Ideal Protein is helping improve our patients’ health and generating revenue for the group,  but it is also critically valuable in preparing our medical group for the future in which our ability to produce measurable results in patients’ health will drive our reimbursement,” noted Jeff Duke. “We can demonstrate that we can intervene with patients who are obese and who have or are at risk with co-morbidities that are very expensive to treat and that lead to long-term health conditions, even shortening life expectancy. We are proving our capability to manage this population, which includes one third of all Americans at this time and is unfortunately, growing in numbers. This puts us in a very competitive position for the future.”

The Ideal Protein Difference

  • Founded by Dr. Tran Tien Chanh, an award-winning graduate of the Faculty of Medicine in Paris, Ideal Protein has a firm scientific foundation and offers a viable option to an international epidemic of obesity and conditions associated with metabolic syndrome.
  • In addition to this very rigorous scientific approach, Dr. Tran Tien emphasizes the psychological aspect and human dimension of weight issues. The protocol focuses on poor eating choices and lifestyle habits, as causes of weight gain and hindrances to weight loss. 
  • Ideal Protein’s medically developed weight loss method tackles the root cause of weight gain – the body’s overproduction of insulin - by limiting consumption of sugars in the form of fats and carbohydrates.
  • Patient results and physician satisfaction speak volumes about the effectiveness and validity of Ideal Protein.
  • The one-on-one coaching and monitoring of dieters supports them throughout the weight loss experience, and beyond.
  • Its four phase weight loss protocol is offered at over 3,000 clinics in North America.
  • Ideal Protein’s fully developed training program is offered free of charge to clinic partners.

The Dukes Weigh In

Read what the Dukes have to say…

“My laboratory results were nothing short of life-changing...my triglycerides went from 305 to 85; my total cholesterol is at 125 with a perfect HDL/LDL ratio; and my fasting blood sugar went from 140 to 108 after just 4 weeks on the diet.” – Jeff Duke

“I heard, ‘100% commitment to the protocol will yield very exacting and consistent results’ …and boy were they right! People’s lives are changing without medication or surgery.” – Beth Duke

“In the patients we’ve seen, many got off insulin, hypertension and cholesterol medications and others are no longer diabetic. This is just the tip of the iceberg of the impact Ideal Protein can have on the health care system.” – Jeff Duke

* Results non typical. You should not expect to experience similar results. You should consult your physician or other health care professional before starting this or any other diet program to determine if it is right for your needs.

Find out about clinic partnerships with Ideal Protein


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E-mail: cainfo@idealprotein.com




*Please note: Individual experiences while following the Ideal Protein Weight Loss Method are unique and may vary for each individual dieter. The testimonials posted on this website have been provided by individual dieters and are representative of their own personal experience and are not typical. Any statements or claims, posted on this page, are not being made by the owner of this website or by Ideal Protein. Testimonials, reference and/or results do not guarantee or predict future results, and you should not specifically expect to experience these results. (http://www.idealprotein.com/us/testimonials)