Ideal Protein Transforms Cardiology Practice

“The science behind Ideal Protein makes this protocol stand out amongst other weight loss protocols. Their education coupled with medically supervised weight management is the key for success.”

Douglas Rothrock, M.D.,
Prescott Cardiology, Prescott, AZ

Dr. Douglas Rothrock
Douglas Rothrock, M.D.

Dr. Douglas Rothrock is a Board Certified Cardiologist and founder of Prescott Cardiology in Prescott, AZ. He is also the Founder of the Let’s Get Healthy 4 You weight loss center in Prescott, AZ and recently became Senior Medical Advisor at Ideal Protein®.

Dr. Rothrock first learned about Ideal Protein when he noticed a fellow colleague losing weight. After Dr. Rothrock’s wife, Nancy, lost 58 pounds and he lost more than 100 pounds, he was convinced that the Ideal Protein Weight Loss protocol was the solution for effective weight loss and improvement in the risk factors for heart disease that he wanted to reduce for his patients.

Now, five years later, the results are impressive: almost 3,000 of his patients have lost approximately 192,000 pounds. That represents more than 96 tons of weight. His wife Nancy runs the Ideal Protein clinic, while Dr. Rothrock sees patients in his cardiology practice.

Dr. Rothrock comments, “As a cardiologist, I’m committed to helping my patients achieve these kinds of results to avoid heart disease and its chronic long-term effects. Now, the weight loss portion of my practice has outgrown the cardiology side. The Ideal Protein Weight Loss Method has proven to be a life-changing catalyst, personally and for my patients. It is a wonderful tool I can recommend to my patients that will bring major benefits to their cardiovascular health, overall well-being, and lifespan.”

Dr. Rothrock’s own experience with Ideal Protein was dramatic. He not only lost 100 pounds, but his lab results normalized and he felt 20 years younger. He learned that it is the chemical composition of our diet that contributes to weight gain; Ideal Protein has done this research and developed the protocol that includes the optimal diet for safe weight loss.

Dr. Rothrock notes, “As cardiologists, we are pioneers as well as the leaders in prevention. Cardiology led the movement in increasing exercise and lowering cholesterol. My real interest has always been prevention. Now, with Ideal Protein, I can actually help my patients to avoid illness, not just treat their symptoms.”

“When a primary care doctor finds that one of their patients has one of the major risk factors for heart disease, they often refer them to the cardiologist. With Ideal Protein, we have a way to help those patients reduce those risk factors, for life.”

Dr. Rothrock credits the Ideal Protein tools with the ability of dieters to not only lose weight, but to maintain a healthy weight. He believes it’s easier to get someone to lose weight than to change their habits so the weight loss is maintained.

As medical director for Ideal Protein, Dr. Rothrock is involved in teaching at the company’s SuperWeekends, held throughout the country at no charge to clinic partners, to provide them with a deeper education into the Ideal Protein science, protocol, and application in medical practice. He also spends time in one-on-one consultations with healthcare practitioners throughout the United States who offer the Ideal Protein protocol.

“I am incredibly passionate about Ideal Protein, both as a company and as the gateway for my patients to achieve better health,” concludes Dr. Rothrock. “It’s very exciting for me to be involved in helping other physicians discover it and begin using it in their own practices. It really is an amazing tool.”

The Ideal Protein Difference

  • Founded by Dr. Tran Tien Chanh, an award-winning graduate of the Faculty of Medicine in Paris, Ideal Protein has a firm scientific foundation and offers a viable option to an international epidemic of obesity and conditions associated with metabolic syndrome.
  • In addition to this very rigorous scientific approach, Dr. Tran Tien emphasizes the psychological aspect and human dimension of weight issues. The protocol focuses on poor eating choices and lifestyle habits, as causes of weight gain and hindrances to weight loss. 
  • Ideal Protein’s medically developed weight loss method tackles the root cause of weight gain – the body’s overproduction of insulin - by limiting consumption of sugars in the form of fats and carbohydrates.
  • Patient results and physician satisfaction speak volumes about the effectiveness and validity of Ideal Protein.
  • The one-on-one coaching and monitoring of patients supports them throughout the weight loss experience, and beyond.
  • Its four phase weight loss protocol is offered at over 3,000 clinics in North America.
  • Ideal Protein’s fully developed training program is offered free of charge to clinic partners.

Patients Weigh In*

Read what Dr. Rothrock and his patients are saying about the Ideal Protein Weight Loss protocol.

“Thank you very much for showing me a way to attain good health. I began your treatment program as a diabetic taking 750 mg of Metformin twice a day… [W]hen I started Ideal Protein my morning glucose reading was 122... On the morning of the 3rd day of Ideal Protein, my glucose number was 71 and… I stopped taking Metformin... All of my morning glucose readings have been in the 80s for over two weeks now…. [L]osing the 11 pounds in two weeks was also a bonus… I’m so motivated to continue how you have shown me the way to get off diabetic drugs, lower my weight, and be able to continue my running. I owe you my very life.”

Patient, Prescott AZ

“We made a commitment to lose weight and maintain a healthier lifestyle, and the Ideal Protein program has helped us reach our goals… The food is good. We experienced very few times when we felt hunger, and it is terrific not to be a "slave" to cravings. Weight loss has brought with it a reduction in, and elimination of, the need for blood pressure and cholesterol medication. It is a great feeling to fit into clothes that have been languishing in the back of the closet, and donate those jeans that just fall off, even when zipped! Relearning the way proper nutrition affects all aspects of your well-being (skin, muscle tone, emotions) has been a huge bonus of this program. The support and encouragement we received from Nancy, Rosie and Dr. Rothrock really kept us going. They had great "tips and tricks" to keep things from getting boring. Simply put, we feel GREAT!”

Walt and Mila Bouman


* Results non typical. You should not expect to experience similar results. You should consult your physician or other health care professional before starting this or any other diet program to determine if it is right for your needs. *

The Practice Manager’s Perspective on Ideal Protein

Adding a weight loss program like Ideal Protein is a departure from the way in which many practices are typically run. Melissa Hassler, the business manager for Dr. Rothrock’s cardiology practice, explains why she sees a method or protocol like Ideal Protein as the key addition for a practice’s success in today’s tumultuous healthcare environment.

Physicians today are operating in a crisis environment, with shrinking reimbursements, delayed and partial payments for services, and  higher demands for compliance that require expensive resources to meet these requirements. There’s meaningful use, quality reporting, accountable care – the drive for measurement and accountability will drive medicine today and in the future. We all want the highest quality and the best customer service from our providers, but no one is really willing to pay for it. In this environment, increasingly physicians are “graded” on their performance – diagnosing, providing educational information, and having a support structure in place to achieve better health.

As data goes to the government and other payers, the results will impact payment to physicians, as well as their ability to contract to be in specific networks. If payors find that one physician is able to improve risk factors for his or her obese patients, and one is not, that physician with the better track record is going to get the financial rewards and the additional patients that come through being part of the preferred networks.

Additionally, physicians’ results will increasingly be published as public information. Patients who are paying for more and more of their own healthcare costs, including Baby Boomers who are more likely to have metabolic syndrome and obesity, will consult these sites to make decisions about which physicians they choose. Physicians with better results will attract more patients.

We all know that obesity is at an epidemic level. Physicians are seeing patients in their offices that increasingly have metabolic syndrome, or already the symptoms that lead to heart attack, stroke, and diabetes. Yet physicians do not really have the tools to help their patients change the behaviors that often are the reason for these symptoms.

Without a solution, physicians are caught up in all these contradictory forces. The viability of their practices is threatened, now and in the future.

Physicians got into medicine for the right reasons – they want to help patients. Patients want direction. Ideal Protein answers both these needs, AND it generates an additional revenue stream for the practice at a time when every dollar counts.

Physicians can also generate additional income by utilizing the recent Medicare provision to pay for intensive behavioral therapy for obesity. Physicians are paid for 15 minute of their time, up to a total of 17 visits. Many practices don’t realize this opportunity which enables them to be more personally involved in counseling patients on weight loss, and to be reimbursed for their time. We anticipate that commercial insurance will soon follow Medicare’s lead. With the combination of Ideal Protein’s coaching and food protocol, and physician oversight, we get the best results in weight loss an improvement in health risk factors as well as compensation for this vital service.

Practice managers and business administrators really need to know about and understand the Ideal Protein method or protocol. They make 90 percent of the decisions about the practice and are responsible for bringing to the doctors, new ideas for the practice.

Many physicians may be so discouraged by how hard it is in practice today, that they may consider early retirement from the careers they once loved. Physicians building practices may be tempted to sell to hospitals or other entities just for financial security. With a method or protocol like Ideal Protein, they can maintain a viable practice AND enjoy an even greater satisfaction from helping their patients achieve the good health we all want.

Find out about clinic partnerships with Ideal Protein


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*Please note: Individual experiences while following the Ideal Protein Weight Loss Method are unique and may vary for each individual dieter. The testimonials posted on this website have been provided by individual dieters and are representative of their own personal experience and are not typical. Any statements or claims, posted on this page, are not being made by the owner of this website or by Ideal Protein. Testimonials, reference and/or results do not guarantee or predict future results, and you should not specifically expect to experience these results. (